Watch brand league desk: Rolex is now 25% of all of the Swiss watch business, listed below are the opposite pandemic movers

Rolex has grown during the pandemicRolex is the largest watch brand within the world (as long as you don’t depend Apple). However whilst that knowledge may no longer come as a wonder, Rolex has in reality grown its marketplace proportion in 2020 regardless of promoting an estimated 140,000 fewer watches than the yr earlier than (because of manufacturing unit closures on account of the pandemic). That is in step with a document by way of Morgan Stanley that mentioned Rolex has consolidated its lead on the most sensible right through the pandemic, expanding its marketplace proportion to 24.9% in 2020, up from 22% in 2019. What may be outstanding is that Rolex SA, who additionally owns Tudor, has develop into the biggest watch production workforce in the world by way of claiming 26.8% of the marketplace, beating Swatch Team who captured 25.2%. This enlargement in marketplace proportion used to be within the face of a drop in turnover of 14% from CHF5.05 billion all the way down to CHF4.42 billion, a fall that used to be softened by way of a 5% worth building up throughout their vary. By contrast, the newest knowledge from the Federation Horlogère Suisse (FHS) business frame painted a grim photo throughout the remainder of the business, with a drop in export worth of Swiss watches by way of 21.8% and the collection of watches…

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