KITH, the famed downtown New York store and attire label recognized for uncommon shoes and mawkish collaborations, has a big watch losing early subsequent week.
The corporate’s founder, Ronnie Fieg, very frequently seems to ’90s New York – the place he got here of age – for inspiration. So it comes as little wonder that KITH’s newest G-Surprise collaboration is according to that almost all vintage of ’90s G-Surprise profiles, the 6900, which rotated 25 remaining yr.
That is in reality the 3rd time that KITH has teamed up with the G-Surprise on a strong 6900. The primary collaboration featured a white resin case and rose-gold coloured accents within the type of coverage bars and show gentle button. Closing yr, KITH offered a full rose-gold tone version of the new GM-6900 with extra of a luxury-leaning glance.
The cast steel GM-6900 bezel is back this yr, however with a twist – and oh what a twist. As an alternative of rose gold, KITH opted for an iridescent rainbow end – a glance that required an in depth quantity of sampling (greater than 10 rounds) to reach. It is the type of watch that makes a surprising and forceful impact. It additionally highlights the dramatic vary that may be achieved when functioning with G-Surprise’s vintage ’90s silhouette. Examine the watch you notice right here to, say, the G-Shock Ref. 6900 By John Mayer, they usually really feel worlds aside. And but, each and every is right away recognizable as a 6900.
When you’ve been following high-end watch releases during the last, say, 4 or 5 years, then you understand that rainbow watches are, as the children like to mention, a factor. The most productive-known rainbow watch to date is most probably the gem-set Rolex “Rainbow” Daytona. However a number of different makers have tossed their very own technicolor watches into the hoop. Those come with, in no specific order, Parmigiani Fleurier, Breitling, Hublot, Jacob & Co., Roger Dubuis, and Zenith. Rolex doubled down on Rainbows in 2019 when it got here out with the multi-color gem-set Day-Date 36 ref. 128345RBR.
Whilst the watch now we have right here is not the primary time G-Surprise has carried out a rainbow end or call to a watch, it’s the first full-metal GM-6900 to obtain one of these colourful remedy on its bezel. It seems virtually tie-dyed, environment the 6900 aside from the pack of different rainbows.
The latest G-Surprise collab comes at a gorgeous momentous time for KITH, which is celebrating its tenth anniversary in 2021. The corporate has already made big information on this younger yr. Increasing into but every other seat of world model, KITH opened a Paris flagship designed through Daniel Arsham’s collaborative decoration company Snarkitecture. The shop is KITH’s biggest to date, or even properties the Paris outpost of Sadelle’s, the bagel-and-appetizing brunch vacation spot from the staff in the back of Carbone, for travel-weary New Yorkers who have had their fill of croissants.
The KITH for G-Surprise GM-6900 Rainbow is each and every bit the harsh sport watch that you would hope for, but it surely includes a variety of right away recognizable decoration main points distinctive to KITH. In all probability most manifestly, there may be the monogram-printed translucent band, which provides a marginally of lightness to the watch’s decoration and performs off the iridescent rainbow bezel. The watch additionally comes included with a 2nd, totally translucent band. Replacing them out is simple due to quick-release tabs.
Every other is a well-recognized riff on a signature function of the 6900: its outstanding button for illuminating the show. The 6900 light-up button is huge and simple to press if you end up stuck at the hours of darkness and want to get the time with out an excessive amount of fuss. KITH changed the normal G in this button with its personal brand, and replaced up the metal colour right here to a colour of greyish metal darkish blue to make it stand proud of the remainder of the rainbow case. The show house, the caseback, the pushers at the aspect, the screws, and the clasp even have this contrasting hue. There is every other Easter egg ready while you press the KITH button. Lights up the show finds no longer simply the time, but additionally the phrases “Simply Us,” a motto of varieties for the KITH brand and a couple of phrases that experience gave the impression on different KITH merchandise, together with remaining yr’s rose-gold GM-6900.
The 6900’s suite of options is beautiful well known to fanatics of G-Surprise, and they are all, after all, integrated in the newest KITH collaboration. Along with the backlit show, you get water resistance as much as 200 meters, two years of battery existence, a multi-function alarm, a calendar that is programmed in the course of the yr 2099, and far, a lot more. The generic white packaging even options an iridescent metal KITH brand.
The KITH for G-Surprise GM-6900 Rainbow drops at KITH retail outlets and at the KITH website online on Monday, March 22, at a value of $400. Each and every acquire will come with a zine particularly created for this partnership.
For more info, discuss with KITH.
All pics, Tiffany Wade.