Across the HODINKEE water cooler, we have been calling this week’s Timepiece’s & Wonders industry display “the Tremendous Bowl of watches,” and that virtually captures the magnitude. It is without a doubt a exhibit for the most efficient of the most efficient, and a date we have had rotated on our calendars for months.
However the Tremendous Bowl is one recreation between two groups. Right here we have now dozens of brands, all competing for consideration at the very same time by means of freeing merchandise that’ve spent ages in gestation. So it is much less like a Tremendous Bowl, and extra just like the Olympics crossed with an avalanche crossed with childbirth. And it comes at a time of enormous change in how brands release watches – with primary bodily industry displays a factor of the previous (a minimum of for now), Timepiece’s & Wonders represents the one biggest digital industry display, by means of some distance, within the historical past of watchmaking.
In fact, as a result of that is the watch trade, not anything is discreet.
The display formally starts Wednesday morning. However some keen brands (like Omega and Seiko) have already unveiled novelties on their very own. Different giants (like Audemars Piguet and Breitling) don’t seem to be appearing at Timepiece’s & Wonders both, however may just simply drop watches at the facet, so we’re going to be keeping track of them, too. Because of this (and since we adore parentheses) we are calling the week Timepiece’s & Wonders (& Extra).
A litany of watchmaking giants are concerned. Within the coming days, we’re going to see new releases from…
A. Lange & Söhne
H. Moser & Cie.
…and lots of extra. Our objective is to damage W&W(&M) information as soon as possible on Twitter. We’re going to principally be live-tweeting the releases from Rolex and different heavy hitters, so if you do not lately practice our Twitter account (@hodinkee), it would be best to do this now. After which right here at the website online, you’ll be able to learn deeper research on all of the maximum essential items. We’re going to have a touchdown web page to stay the entirety in a single position. As a result of it is gonna be so much.
Past our Introducing posts, we’re going to put up interviews with brand CEOs to offer further perception and context. We’re going to use day by day podcasts to talk about and debate probably the most fascinating traits. For the ones of you who have at all times dreamed of seeing Ben or Jack on Zoom, we’re going to have video protection as neatly.
Because the mud settles, we’re going to roll out what we love to think about as postgame protection. Who had the most efficient appearing? Who stunned us? And we’re going to wrap the entire thing up with HODINKEE’s first ever look on Clubhouse at 10 A.M. ET on April 12. If you are on Clubhouse already, click this link so as to add the development in your calendar.
Oh, and on most sensible of the entirety else, this week we are additionally launching two thrilling new brands within the Store. We will be able to’t inform you which of them. However they are important. And we’re going to have complete breakdowns of the ones new items, so you are the first actual to understand.
K, gang. That is the plan. It is gonna be a wild trip, and we are overjoyed to have you ever with us each and every step of the way in which.