Just As a result of: G-SHOCK Cracks Open A Cold One With Budweiser

G-Surprise lovers, this Bud’s for you.

That is proper, the cherished Jap watchmaker has teamed up with Budweiser on a limited-run DW5600 “sq.” that contains the mythical St. Louis-based macro lager’s branding at the dial, bracelet, and caseback. Bud’s identifiable red-and-white colours dominate the resin case and bracelet. And in case you hit the backlight, Budweiser’s vintage bow tie brand will seem illuminated within the background.

My favourite side of the brand new free up? The packaging.

G-Surprise positioned the watch within a reproduction 25-ounce tall-boy can, within a double-signed box within the form of a 12-pack. I would idea I would outgrown beer cans as decor, however I will have to hold onto this one. With a amusing, nostalgic pattern that are meant to make even the snobbiest of craft beer folks crack a grin, the accurately named DW5600BUD20 is the watch I did not know I wanted this summer season.

The caseback options Budweiser’s eagle brand. Sadly, there may be now not a unmarried Clydesdale connection with be discovered.

The copy “Tall Boy” can that is full of a watch as a substitute of beer.

Critically – how nice is that this?

I have indubitably spotted that during the last 14 months or so the watches I have reached for had been the ones that may take a beating – even supposing probably the most task I am getting in a day is the stroll from my bed room, to my table, to my refrigerator. With the world in a state of continuing upheaval, I wanted a watch I may depend on. Naturally, that suggests I become even higher conversant in my small number of G-Shocks. I did not plan on including every other one to my existence relatively but, however I could not face up to the purple and white siren tune of this restricted version.

The Budweiser branding continues at the vibrant purple bracelet.

It feels completely becoming, then, that at first of a summer season that we are hoping represents a brand new commonplace, G-Surprise drops a watch devoted to the spirit of easy-drinking and striking out with family and friends. Positive, perhaps it is a contact – k, greater than a marginally – at the fratty facet, however chill out, brah. It is about to be Memorial Day weekend. For me that suggests laying back with a can of one thing gentle in my hand, a baseball recreation on TV, and a G-Surprise on my wrist.

The watch is priced at $200 and to be had on-line these days from G-SHOCK and Bodega, a consultant streetwear vacation spot out of Boston. I like to recommend you run – do not stroll – to clutch yours earlier than they are completely tapped out.

Store Communicate

The HODINKEE Store is an Approved Store of G-Surprise watches; discover our assortment right here.

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